1555 King Street
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Alexandria, VA 22314



About Smith & Harroff

For over four decades, Smith & Harroff (S&H) has helped clients develop effective strategies to successfully solve communication and marketing challenges. While our roots are in political campaigns, today we provide associations, corporations, and government clients with a comprehensive mix of traditional and cutting edge digital communication solutions.

Should you implement a hybrid membership model for your association?

A hybrid membership model is reflective of today’s culture and behavior. It can help provide a membership experience that is as unique as each member.

The 12 Brand Archetypes: Which One Are You?

Identifying a brand's archetype helps companies harness the power of their intrinsic nature and strategically position themselves to respond to specific drives, desires, and fears that all humans possess.

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Big Data Impact on Making Informed Marketing Decisions

Big data can take the guesswork out of whether your marketing decisions are based on sound principles and smart choices.

Content Marketing Trends in 2016

Content marketing trends in 2016 are focused around creating quality content that is, first and foremost, of real value to a brand’s target audience.

New Websites and PR Campaigns Recently Launched

Smith & Harroff recently helped launch a new service area for Experior Group, Inc. called The Red Ball Drills®, for active shooter and workplace violence training. Work included website development and public relations services.