Stories are emotional bridges that connect your organization with your audience, and can elicit...
Events With a Healthcare Focus (Metro-DC)
May 9, 2023
This page lists a variety of networking, training, business, and educational events in the Metro-DC area with an emphasis on health and wellness. Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship. ~Buddha American Medical Group Association (AMGA) Events Association for Healthcare Philanthropy Events Association of State and Territorial Health Offices Events
- Published in Networking
Repurpose Content: Expand Your Reach and Get More With Less
April 28, 2023
Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it.
- Published in Content Marketing
Retargeting is an effective way to convert website visitors because it focuses on people who've already shown interest in a particular product or service and works best as part of a comprehensive digital strategy.
- Published in Advertising, Digital Marketing, Retargeting
Maximize Membership: Leverage Your Existing Stakeholders to Facilitate Communication and Grow Your Organization
February 16, 2023
As a nonprofit association, engaging and growing your membership base is essential to achieving your goals and serving your community. There is strength in numbers, making your members central to carrying out your mission.
- Published in Association Membership, Associations
Google Ad Grants for Nonprofits
January 11, 2023
Google Ad Grants put invaluable marketing resources in the hands of eligible nonprofit organizations. The Google Ads Grant program can give you a $10,000 monthly "war chest" with few limitations to further your cause. You can use this bounty to raise awareness, attract new donors, recruit workers and volunteers, or increase donations.
- Published in Advertising, Digital Marketing
Lessons in Crisis Communications: A 5-Part Audio Series
November 18, 2022
This 5-part series is about navigating challenges and communicating effectively during difficult situations when your organization’s credibility and reputation – even its very future – are on the line. Learn from those who have communicated when the stakes are highest. Hear from those who’ve done it the right way, and from those who did it the wrong way. These are practitioners who’ve indeed been behind the bullseye.
- Published in Behind the Bullseye, Podcasts
