Keep your team up-to-date to stay competitive in today’s marketing environment. Format diversification and a decentralized content strategy should be at the heart of your efforts to stay relevant, engage your audience, and broaden your reach.
Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it!
Whether your content marketing goal is to grow your membership base or present your association as a trusted resource, if you’re not focused on your core audience, chances are you’ll fall short of reaching your goals.
White papers, eBooks, articles and blog posts engage your audience, but interactive content offers a breath of fresh air away from text-heavy pieces.
As mobile continues to take over consumer hearts and minds, marketers are wise to create a content strategy for mobile that keeps pace.