S&H conducted a communications audit, image research and media analysis which was used to develop a strategic long-term advertising plan. S&H developed dozens of variations of our “Simple Ideas, Great Things” creative concept for print, radio, television and online advertising. Our creative concept has been used by the company on their website, convention exhibits, and all external and internal communications. More recently, Westinghouse has turned to S&H for advice on branding, messaging and strategic communications.