Nuclear Energy Institute

For more than 30 years, during the many challenges the industry has faced, Smith & Harroff has been on the front line of the nuclear energy debate. We have worked with the Nuclear Energy Institute (NEI), the trade association and policy organization of the nuclear energy and technologies industry, individual nuclear utilities and corporations like Westinghouse Electric Company.

Community Associations Institute

Smith & Harroff works with CAI to build social media campaigns, distribute tool kits to state chapters, implement public service announcements, target states working on legislation to require licensure, and use highly targeted paid advertising through a multitude of online channels.

National Christmas Tree Association

Smith & Harroff created and implemented a marketing plan to increase market share among young adults and ultimately increase sales of Real Christmas trees. The marketing program won several prestigious industry awards and was written up as a case study in a collegiate marketing textbook.


Smith & Harroff currently works with CAMICB to promote the Certified Manager of Community Associations (CMCA) credential and communicate the importance of having a professional manager. The best way for homeowners to protect their investment is by hiring a qualified, board-certified CMCA.


Smith & Harroff developed dozens of variations of our “Simple Ideas, Great Things” creative concept for print, radio, television and online advertising. Our concept has been used by Westinghouse on their website, convention exhibits, and all external and internal communications. More recently, Westinghouse has turned to S&H for advice on branding, messaging and strategic communications.

Arizona Cardinals

Smith & Harroff developed paid media to promote the construction of a new football stadium in Glendale, Arizona. The messaging emphasized the fact that Prop. 302 involved much more than a football stadium. Public funding would go toward tourism promotion, youth and amateur sports and renovation of Cactus League baseball facilities. The stadium could also accommodate major concerts, trade shows and conventions.

Nonprofit & Associations

  • Air Transport Association of America
  • Aluminum Association
  • Aluminium Federation Ltd. (England)
  • American Security Council
  • America’s Community Bankers
  • American Bus Association
  • American College of Nuclear Physicians
  • American Defense Preparedness Association
  • American Forest & Paper Association
  • American Insurance Association
  • American International Automobile Dealers Association
  • American Managed Care & Review Association
  • American Petroleum Institute
  • American Society of Association Executives
  • American Soybean Association
  • American Traffic Safety Services Association
  • Campaign for Tobacco-Free Kids
  • Consumer Aerosol Products Council (CAPCO)
  • Convention on International Trade in Endangered Species
  • Council for Exceptional Children
  • Edison Electric Institute
  • Education Leadership Council
  • Federation of American Health Systems
  • Glass Packaging Institute
  • Health Insurance Association of America
  • International NGO Safety and Security Association
  • Large Public Power Council
  • The Myositis Association
  • National Association of Postal Supervisors
  • National Association of Small Business Investment Companies
  • National Restaurant Association
  • National Retail Federation
  • Society for Nuclear Medicine
  • U.S. Chamber of Commerce
  • Utility Shareholders Association of Nevada
  • Vietnam Veterans of America Foundation
  • Waste Management Symposia
  • Western Fuels Association


  • American-Kuwaiti Alliance
  • Arizona Tobacco Education Prevention Program
  • Arizona Tourism & Sports Authority
  • Beef Checkoff Referendum Campaign
  • Department of Energy
  • The Navajo Nation
  • Northern Virginia Gang Prevention Task Force


  • Alliance for Competitive Communications (Regional Bell Operating Cos.)
  • Alliance of Auto Manufacturers
  • Alliance to Keep Americans Working
  • Arizona Energy Efficiency Alliance
  • Canadian Advanced Technology Alliance
  • Citizens for a Sound Economy
  • Coalition for Fair Lumber Imports
  • Leadership for Virginia
  • Mainstream Arizona
  • Small Business Survival Committee
  • U.S. Desalination Coalition
  • U.S. Maritime Coalition


  • ACS (Affiliated Computer Services)
  • Alcan Aluminum
  • Alcan Cable
  • American Renal Associates
  • Avery Dennison
  • B.C. Hydro, Canada
  • Bell Atlantic
  • Bell South
  • Arizona Public Service Company
  • Blue Cross & Blue Shield – National Capital Area
  • The Boeing Company
  • Bowater, Inc.
  • Candy Group International
  • Carolina Power & Light
  • Celero Strategies
  • Cemex
  • Centerior Energy Corporation
  • Cogentrix, Inc.
  • Constellation Nuclear Services
  • Coquí RadioPharmaceuticals, Corp. (Coquí Pharma)
  • Elanco Products Co.
  • Eli Lilly and Company
  • ERISA Industry Committee
  • Ernst & Young
  • Experior Group, Inc.
  • FirstEnergy
  • Florida Power & Light Company
  • Ford Motor Company
  • General Public Utilities/Three Mile Island
  • Georgia Power Company
  • Gordon-Darby
  • GTE Sylvania Strategic Systems Division
  • Harrah’s Entertainment, Inc.
  • International Paper Company
  • Lever Brothers Company
  • Louisiana-Pacific Corporation
  • Loyola College
  • Merck & Co., Inc.
  • Monsanto
  • Motorcoach Canada
  • Northrop Corporation Electronics Division
  • NuVision
  • O’Neill Paragon Solutions
  • Organization for International Investment
  • PaR Systems
  • Portland General Electric
  • PriceCompare Technologies, Inc.
  • Rockwell International
  • Samaritan Hospitals
  • Sappi Fine Paper NA
  • Scientific Games, Inc.
  • Sierra Pacific Power Company
  • Sloan Kettering
  • Societe General de Surveillance, S.A.
  • Teligent
  • The Times Journal Company
  • Toyota Motor Sales, U.S.A., Inc.
  • Unitary Tax Campaign (Ian Greer & Associates), England
  • United States Enrichment Corporation (USEC)
  • Washington Citizens for World Trade (Weyerhaeuser Company)
  • Washington ENT Group
  • Waste Management Symposia
  • Westinghouse Broadcasting & Cable
  • Westinghouse Electric Company
  • Weyerhaeuser Company
  • Wheelabrator Technologies, Inc.