This course is perfect as a crisis communications refresher and for people experienced in public speaking, though unfamiliar with the many nuances of crisis communications.

WHAT YOU WILL LEARN

The Essentials of Crisis Communications

In a crisis, your audience’s sensitivities and fears are heightened. We will review important skills that draw on decades of research about how best to communicate in scenarios where fear and emotion dominate, and people are not thinking logically.

Everyday Communications Techniques

This course offers more than crisis communications training; it also will teach participants how to better communicate in all kinds of situations -- from making a company presentation to doing media interviews.

Staying Calm When Confronted by an Agitated or Angry Audience

According to one survey, most people said that they would rather be hit by a truck than speak in front of a live audience. We will review techniques, and you will participate in a practice exercise designed to help calm your nerves and reduce anxiety.

Today’s Media

We will review how the media has evolved over time and what you need to know about navigating online avenues and social media.

ABOUT THE INSTRUCTORS

We offer you our experience as both trainers and practitioners in real crises. We were integral to the nuclear industry’s response to the Three Mile Island and Fukushima nuclear plant accidents. We helped the aluminum industry successfully navigate a major crisis when they were threatened by a false link between aluminum products and Alzheimer’s disease. With zero notice, we were brought in for strategic advice when a company was caught up in the tragic death of dogs and cats from imported protein from China, and we have worked for trade associations dealing with internal crises. Together, we have about a century’s worth of experience in communications … and more to the point, crisis communications.

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