Rick Morris joined Smith & Harroff in 1977 and has been involved in all aspects of corporate communications, public affairs consulting and advocacy advertising. He has had primary responsibility for developing and implementing advertising and public affairs strategies for national image campaigns for clients such as the National Christmas Tree Association, Nuclear Energy Institute, Westinghouse Electric Corporation and Alcan Aluminum Corporation. He has developed successful political advertising campaigns for industry coalitions such as the Coalition for Community Pharmacy Action, Keep USF Fair Coalition and the Alliance for Sound Nuclear Policy.
Mr. Morris has managed the day-to-day strategy for various coalitions creating and placing television, print, radio and online advertising targeting state legislators, Members of Congress in their home districts/states and policymakers in Washington, DC. His advertising has provided these campaigns with clarity of message and resulted in consumer or voter support.
Throughout his career, Mr. Morris has often been a speaker at industry conferences and training seminars for groups such as the Regional Airline Association and Nuclear Energy Institute. He was selected by Westinghouse Electric Corporation to join a team of instructors providing communications training to utility executives in the U.S. and England.
Having served as account supervisor for many of Smith & Harroff’s clients, Mr. Morris was promoted to vice president and chief of staff in 1985. In this newly created position, he provided account management to a select group of clients and overall management supervision of agency personnel and client accounts. In 1991, he became one of the firm’s partners and in 2007 he was promoted to the position of president and CEO. He led the firm for twelve years and now provides senior level counsel to the next generation of leadership.