Case Study:

The Myositis Association

The Myositis Association (TMA) was founded in 1993 as a patient-centered organization to provide support for those affected by myositis, a muscular disease. Today, its mission has broadened to focus on increasing support, awareness and funding for the myositis patient, caregiver and research community.

The Challenge

TMA provides an abundance of resources to members of the patient, caregiver, and medical communities. In 2015, they wanted to update the look of their quarterly newsletter, The OutLook, to a fresher, more contemporary design. They also required creative services for a number of other publications, exhibit materials, and conference items.

The Solution

Over the last few years, Smith & Harroff has worked with TMA on a number of publications and collateral materials to ensure consistent branding with a modern look and feel.

Newsletter - Before

Newsletter - After

Additional Case Studies

Smith & Harroff works with CAI and CAMICB to build social media campaigns, distribute tool kits to state chapters, implement public service announcements, target states working on legislation to require licensure, and use highly targeted paid advertising through a multitude of online channels.
Smith & Harroff created and implemented a marketing plan to increase market share among young adults and ultimately increase sales of Real Christmas trees. The marketing program won several prestigious industry awards and was written up as a case study in a collegiate marketing textbook.
Smith & Harroff developed paid media to promote the construction of a new football stadium in Glendale, Arizona. The messaging emphasized the fact that Prop. 302 involved much more than a football stadium. Public funding would go toward tourism promotion, youth and amateur sports, major concerts, trade shows and conventions.