Membership Momentum: Growing Your Association

The ability to attract and retain members is not just a measure of success—it's essential for survival and growth. Membership growth strengthens an association's influence, bolsters its mission, and creates a vibrant, active community.

Maximize Membership: Leverage Your Existing Stakeholders to Facilitate Communication and Grow Your Organization

As a nonprofit association, engaging and growing your membership base is essential to achieving your goals and serving your community. There is strength in numbers, making your members central to carrying out your mission.

Five Ways to Encourage Word-of-Mouth Marketing

Nothing builds credibility quite like a word-of-mouth referral. Think about it: Are you more likely to visit a restaurant because a good friend tells you it’s delicious, or because an actor in a television commercial said so? For nonprofits, word of mouth is an invaluable marketing tool. When positive comments about your organization start to

Using LinkedIn to Grow Your Association

If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together.
membership model

Is It Time to Rethink Your Current Membership Model?

Creative associations are combating the changing landscape and widespread skepticism with hybrid membership models. These models build upon the standard format and include additional options which reflect the needs of a full range of membership.

Should you implement a hybrid membership model for your association?

Associations now face an interesting challenge – how to entice the millennials who now make up the largest workforce age group to make an association investment. Many see it as an opportunity to introduce a hybrid membership model to accomplish just that.