Businesses that never considered webinars an important part of their marketing efforts are realizing that, during a pandemic, they can be a great vehicle for staying ahead of the curve and keeping customers engaged.
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
Webinars are an effective marketing strategy for providing value, building engagement, influencing the buyer’s journey, and generating new leads.
These video tips should give you a good jumping off point for getting started with your own Facebook Live strategy. It’s a fantastic way for you to engage audiences in a world where live broadcasts are becoming ever more popular.