In times of crisis, we’ve seen the best step up when it matters most. Their outreach to the media and other key audiences establishes strong bonds of trust. Their message reinforces their organization’s credibility and reputation. But we’ve also seen the ill-prepared lose credibility – even jobs – with one casual slip of the tongue.
Webinars are an effective marketing strategy for providing value, building engagement, influencing the buyer’s journey, and generating new leads.
“Networking has been cited as the number one unwritten rule of success in business. Who you know really impacts what you know.” ~Sallie Krawcheck, CEO and Co-Founder of Ellevest