A real crisis introduces stresses few can fully anticipate. You may do some things well. And other things not as well. If nothing else, you can anticipate and learn from the things those in the crosshairs have done well.
- Published in Crisis Communications, Training
Jack Webb, the no-nonsense cop on TV’s long-running show Dragnet, created the character Joe Friday and memorable lines such as “Just the facts ma’am.” Joe Friday wasn’t interested in opinion or conjecture; he needed the facts to solve the crime. When and how a communicator uses information – data, research, statistics, etc. – is not simple.
- Published in Crisis Communications, Rick's Tips, Training
“Small is Beautiful” became a catch-phrase for environmentalists in the 1970s, made popular by the influential book Small is Beautiful: A Study of Economics As If People Mattered, written by E.F. Schumacher. When it comes to effective communications in 2021 and beyond, I think “short is beautiful” is a must technique for communicators.
- Published in Crisis Communications, Rick's Tips, Training
Remaining calm and collected in a crisis is hard enough. Even standing before an audience that has a high degree of confidence in you can itself be terrifying. In fact, if public speaking doesn’t terrify you, you’re one of the lucky ones. New Crisis Communications Training Course Our new course, “In Charge, In Control, On Point:
- Published in Training
In times of crisis, we’ve seen the best step up when it matters most. Their outreach to the media and other key audiences establishes strong bonds of trust.
- Published in Crisis Communications, Training
Webinars are an effective marketing strategy for providing value, building engagement, influencing the buyer’s journey, and generating new leads.
- Published in Content Marketing, Digital Marketing, Training, Video, Webinars
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