Multimedia Training for Content Marketing Teams

Multimedia training for content marketing teams is essential for keeping your team up-to-date to stay competitive in today’s marketing environment. Today’s environment is such that format diversification and a decentralized content strategy should be at the heart of your efforts to stay relevant, engage your audience, and broaden your reach. These items are essential to educate,

3 Types of Interactive Content to Enhance Your Marketing Campaigns

White papers, eBooks, articles and blog posts are all proven ways to engage with your audience, but interactive content offers a breath of fresh air away from text-heavy pieces. Developing interactive content is not only a fun approach to connecting with consumers, it’s a powerful one that’s getting amazing results for the marketers who use

8 of Our Favorite Marketing Blogs

In today’s ever-changing world of marketing, it’s important to keep up to date with new trends, software releases, platform updates, and unknown tips and tricks. While we here at Smith & Harroff are constantly reading new articles and discovering new blogs, we thought we’d share 8 of our favorites! Copyblogger: Copywriting & Blogging Copyblogger provides a lot of useful

Tips for Aligning Your Content Strategy with Mobile-First Consumers

Mobile devices give consumers the power to interact with brands and service providers in highly personalized ways, using them as their go-to medium to get what they want, when they want it. Along the way they’ve become increasingly more savvy and discriminating users. As mobile continues to take over consumer hearts and minds, marketers are

Repurpose Content to Expand Your Reach and Get More with Less

Creating engaging, relevant, and valuable content requires time, energy, and financial resources. When so much goes into creating it, it makes sense to want to get the most out of it. Good news – with just a little extra work, there is a way to direct more traffic to your website, strengthen your brand’s reputation,

How Content Marketing Helps Associations Connect with Target Audiences

Whether your content marketing goal is to grow your membership base or present your association as a trusted resource, if you’re not focused on your core audience, chances are you’ll fall short of reaching your goals. Every association must work to connect on a human level with its target demographic. Doing so increases its reach,