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Category: Associations

Five Ways to Encourage Word-of-Mouth Marketing

by Smith & Harroff

Nothing builds credibility quite like a word-of-mouth referral. Think about it: Are you more likely to visit a restaurant because a good friend tells you it’s delicious, or because an actor in a television commercial said so? For nonprofits, word of mouth is an invaluable marketing tool. When positive comments about your organization start to

  • Published in Association Membership, Associations

Marketing and Branding for Credentialing Organizations

by Carina May

Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.

  • Published in Associations, Branding, Content Marketing, Digital Marketing, Email Marketing, Social Media

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