As a nonprofit association, engaging and growing your membership base is essential to achieving your goals and serving your community. There is strength in numbers, making your members central to carrying out your mission.

Nothing builds credibility quite like a word-of-mouth referral. Think about it: Are you more likely to visit a restaurant because a good friend tells you it’s delicious, or because an actor in a television commercial said so? For nonprofits, word of mouth is an invaluable marketing tool. When positive comments about your organization start to