Using LinkedIn to Grow Your Association

If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together. In the U.S. alone there are nearly 130 million LinkedIn users,

Use Live Video to Enhance Your Marketing Strategy

Consumers’ increased viewing of content on mobile devices has had a big impact on how organizations are approaching live video. Across the board they’re continuing to increasingly adopt live streaming video as part of their overall marketing strategy. Experts predict that by 2019, visual content and live video marketing will make up nearly 80% of all consumer internet

3 Types of Interactive Content to Enhance Your Marketing Campaigns

White papers, eBooks, articles and blog posts are all proven ways to engage with your audience, but interactive content offers a breath of fresh air away from text-heavy pieces. Developing interactive content is not only a fun approach to connecting with consumers, it’s a powerful one that’s getting amazing results for the marketers who use

52 Digital Marketing Tools & Resources Organized By Category

Hundreds of digital marketing tools are now available to help us develop and implement the best strategies possible. But have you ever tried to make sense of them all? We’ve developed a helpful list so that you can navigate various options available by category. Industry/Market Research  First Research – www.firstresearch.com IBIS World – ibisworld.com Data.gov – www.data.gov Market Research – www.marketresearch.com

Big Data Impact on Making Informed Marketing Decisions

Big data has the potential to define a brand’s target customers at a level of detail – and with an uncanny accuracy – that until only recently was unfathomable. What is big data? It’s the idea that every human action can be quantified and then used to gain insight and make more informed marketing decisions.

8 of Our Favorite Marketing Blogs

In today’s ever-changing world of marketing, it’s important to keep up to date with new trends, software releases, platform updates, and unknown tips and tricks. While we here at Smith & Harroff are constantly reading new articles and discovering new blogs, we thought we’d share 8 of our favorites! Copyblogger: Copywriting & Blogging Copyblogger provides a lot of useful