Events With Afterlives: Creating Experiences that Outlive the Agenda

Too often, events are treated as standalone productions. A date on the calendar. A checklist of logistics. A few hours of programming. Then it’s over. But the real value of your event extends after the chairs are stacked and the lights are off.

Google Ad Grants Offers Up to $10k/Month for Eligible Nonprofits

Reaching donors and raising awareness means having a strong digital presence—but that often comes with a hefty price tag. For many nonprofits, tight budgets make paid advertising feel out of reach. Fortunately, Google Ad Grants offers a generous solution, providing up to $10,000 per month in free advertising.

It Takes Time, Effort, and Consistency to Grow a Community

Building relationships and cultivating genuine connections takes time and effort—it's not about just one email, one phone call, one social media post, or one event. It's about the dozens of touch-points that come together to form a bond.

Don’t Let Them Slip Away: How Retargeting Brings Your Audience Back for More

Retargeting is an effective way to convert website visitors because it focuses on people who've already shown interest in a particular product or service and works best as part of a comprehensive digital strategy.

Google Ad Grants for Nonprofits

Google Ad Grants put invaluable marketing resources in the hands of eligible nonprofit organizations. The Google Ads Grant program can give you a $10,000 monthly "war chest" with few limitations to further your cause. You can use this bounty to raise awareness, attract new donors, recruit workers and volunteers, or increase donations.

Leverage Facebook Live Videos to Help Grow Your Organization

Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.