Don’t Let Them Slip Away: How Retargeting Brings Your Audience Back for More
March 22, 2023 by Smith & Harroff
Retargeting is an effective way to convert website visitors because it focuses on people who've already shown interest in a particular product or service and works best as part of a comprehensive digital strategy.
- Published in Advertising, Digital Marketing, Retargeting
Google Ad Grants for Nonprofits
January 11, 2023 by Carina May
Google Ad Grants put invaluable marketing resources in the hands of eligible nonprofit organizations. The Google Ads Grant program can give you a $10,000 monthly "war chest" with few limitations to further your cause. You can use this bounty to raise awareness, attract new donors, recruit workers and volunteers, or increase donations.
- Published in Advertising, Digital Marketing
Leverage Facebook Live Videos to Help Grow Your Organization
October 1, 2021 by Smith & Harroff
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
- Published in Content Marketing, Digital Marketing, Social Media, Video
5 Great Reasons to Include Webinars in Your Marketing Strategy
June 25, 2019 by Carina May
Webinars are an effective marketing strategy for providing value, building engagement, influencing the buyer’s journey, and generating new leads.
- Published in Content Marketing, Digital Marketing, Training, Video, Webinars
Staying on top of the latest graphic design trends keeps a brand fresh and relevant while helping it differentiate itself from the competition, all while increasing the bottom line.
- Published in Branding, Design, Digital Marketing, Multimedia
Turn Blog Posts Into Video
May 28, 2019 by Smith & Harroff
Whether you create new blog posts or repurpose older ones, you can use your written content to create shareable videos to capture your viewers’ interest.
- Published in Content Marketing, Digital Marketing, Video