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Category: Branding

Minimal, Bold and Lots in Between Define 2019’s Design Trends

June 19, 2019 by Smith & Harroff

Staying on top of the latest graphic design trends keeps a brand fresh and relevant while helping it differentiate itself from the competition, all while increasing the bottom line.

  • Published in Branding, Design, Digital Marketing, Multimedia

Marketing and Branding for Credentialing Organizations

November 9, 2018 by Carina May

Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.

  • Published in Associations, Branding, Content Marketing, Digital Marketing, Email Marketing, Social Media

The 12 Brand Archetypes: Which One Are You?

March 7, 2017 by Smith & Harroff

Branding is an art – but it’s also a science grounded in psychological research that shows brands can embrace inherent traits to attract new audiences and build customer loyalty.

  • Published in Branding

New Websites and PR Campaigns Recently Launched

June 6, 2016 by Smith & Harroff

Smith & Harroff recently launched new websites for Experior Group, Inc. and Celero Strategies.

  • Published in Branding, Design

New Ad Campaign Developed by Smith & Harroff and Recently Launched for the Nuclear Energy Institute

May 6, 2016 by Smith & Harroff

Smith & Harroff developed and recently launched an advertising campaign for the Nuclear Energy Institute to emphasize that with nuclear energy, we can have both reliable power and clean air.

  • Published in Branding, Design, Digital Marketing

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