Staying on top of the latest graphic design trends keeps a brand fresh and relevant while helping it differentiate itself from the competition, all while increasing the bottom line.
- Published in Branding, Design, Digital Marketing, Multimedia
Marketing and Branding for Credentialing Organizations
Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.
- Published in Associations, Branding, Content Marketing, Digital Marketing, Email Marketing, Social Media
The 12 Brand Archetypes: Which One Are You?
Branding is an art – but it’s also a science grounded in psychological research that shows brands can embrace inherent traits to attract new audiences and build customer loyalty.
- Published in Branding
New Websites and PR Campaigns Recently Launched
Smith & Harroff recently launched new websites for Experior Group, Inc. and Celero Strategies.
New Ad Campaign Developed by Smith & Harroff and Recently Launched for the Nuclear Energy Institute
Smith & Harroff developed and recently launched an advertising campaign for the Nuclear Energy Institute to emphasize that with nuclear energy, we can have both reliable power and clean air.
- Published in Branding, Design, Digital Marketing