Staying on top of the latest graphic design trends keeps a brand fresh and relevant while helping it differentiate itself from the competition, all while increasing the bottom line.
- Published in Branding, Design, Digital Marketing, Multimedia
Marketing and Branding for Credentialing Organizations
November 9, 2018
Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.
- Published in Associations, Branding, Content Marketing, Digital Marketing, Email Marketing, Social Media
The 12 Brand Archetypes: Which One Are You?
March 7, 2017
Branding is an art – but it’s also a science grounded in psychological research that shows brands can embrace inherent traits to attract new audiences and build customer loyalty.
- Published in Branding
New Websites and PR Campaigns Recently Launched
June 6, 2016
Smith & Harroff recently launched new websites for Experior Group, Inc. and Celero Strategies.
New Ad Campaign Developed by Smith & Harroff and Recently Launched for the Nuclear Energy Institute
May 6, 2016
Smith & Harroff developed and recently launched an advertising campaign for the Nuclear Energy Institute to emphasize that with nuclear energy, we can have both reliable power and clean air.
- Published in Branding, Design, Digital Marketing