Once Upon a Cause: Illuminating Nonprofit Impact Through Storytelling
March 20, 2024
by Smith & Harroff
Stories are emotional bridges that connect your organization with your audience, and can elicit a range of emotions from excitement and energy, to empathy and compassion. Stories foster a genuine connection. They have the power to transport people into the world you are striving to change, making them feel like integral parts of the narrative.
- Published in Branding
Get ready for fall game nights!
September 7, 2022
by Smith & Harroff
We are thrilled to be a part of this exciting Alexandria Chamber of Commerce (The Chamber ALX) project! Fall is here and fireplace weather is coming soon. What better way to spend an evening indoors with family and friends than playing board games?
- Published in Branding
Staying on top of the latest graphic design trends keeps a brand fresh and relevant while helping it differentiate itself from the competition, all while increasing the bottom line.
- Published in Branding, Design, Digital Marketing, Multimedia
Marketing and Branding for Credentialing Organizations
November 9, 2018
by Carina May
Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.
- Published in Associations, Branding, Content Marketing, Digital Marketing, Email Marketing, Social Media
The 12 Brand Archetypes: Which One Are You?
March 7, 2017
by Smith & Harroff
Branding is an art – but it’s also a science grounded in psychological research that shows brands can embrace inherent traits to attract new audiences and build customer loyalty.
- Published in Branding
New Websites and PR Campaigns Recently Launched
June 6, 2016
by Smith & Harroff
Smith & Harroff recently launched new websites for Experior Group, Inc. and Celero Strategies.
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