The 12 Brand Archetypes: Which One Are You?

Branding is an art – but it’s also a science grounded in psychological research that shows brands can embrace inherent traits to attract new audiences and build customer loyalty. When people find themselves inspired by new brands – or loyal to old ones – some of the cues they are responding to are known as

New Websites and PR Campaigns Recently Launched

Smith & Harroff recently helped launch a new service area for Experior Group, Inc. called The Red Ball Drills®, for active shooter and workplace violence training. Work included website development and public relations services.   Stan Soloway, the longtime CEO of the Professional Services Council, launched Celero Strategies at the beginning of this year. Smith & Harroff designed the

New Ad Campaign Developed by Smith & Harroff and Recently Launched for the Nuclear Energy Institute

Smith & Harroff developed and recently launched an advertising campaign for the Nuclear Energy Institute to emphasize that with nuclear energy, we can have both reliable power and clean air. The principal goal of the campaign is to inform opinion leaders and policy makers that new technologies are changing the way nuclear energy is being