October 1, 2021 by Smith & Harroff
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
As consumer trends evolve on social media, so too must your social media marketing strategy. If you hope to capture your audience’s attention—and dollars—you need to continually take a fresh look at how your customers and leads utilize each platform.
February 24, 2019 by Smith & Harroff
These video tips should give you a good jumping off point for getting started with your own Facebook Live strategy. It's a fantastic way for you to engage audiences in a world where live broadcasts are becoming ever more popular.
November 9, 2018 by Carina May
Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.
If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together.
September 4, 2018 by Smith & Harroff
Be it an industry meeting or trade conference, attendance at an event is an opportunity for people to connect, interact, and share with their peers. Leveraging social media for conferences and other business gatherings is a great way to attract people to your brand.