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Category: Social Media

Leverage Facebook Live Videos to Help Grow Your Organization

August 20, 2020 by Smith & Harroff

Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.

  • Published in Content Marketing, Digital Marketing, Social Media, Video
Spring and Summer Networking Events

Spring & Summer Networking Events for Marketing & Communication Professionals

April 8, 2019 by Smith & Harroff

“Pulling a good network together takes effort, sincerity and time.” ~Alan Collins

  • Published in Digital Marketing, Networking, Social Media

2019 Social Media Trends

March 13, 2019 by Smith & Harroff

As consumer trends evolve on social media, so too must your social media marketing strategy. If you hope to capture your audience’s attention—and dollars—you need to continually take a fresh look at how your customers and leads utilize each platform.

  • Published in Digital Marketing, Social Media
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Easy as 1-2-3: Using Facebook Live to Pump Up Your Video Strategy

February 24, 2019 by Smith & Harroff

These video tips should give you a good jumping off point for getting started with your own Facebook Live strategy. It’s a fantastic way for you to engage audiences in a world where live broadcasts are becoming ever more popular.

  • Published in Content Marketing, Digital Marketing, Social Media, Video

Marketing and Branding for Credentialing Organizations

November 9, 2018 by Carina May

Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.

  • Published in Associations, Branding, Content Marketing, Digital Marketing, Email Marketing, Social Media

Using LinkedIn to Grow Your Association

September 20, 2018 by Smith & Harroff

If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together.

  • Published in Association Membership, Digital Marketing, Social Media
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