How Retargeting Gets Your Audience to Take a Second Look

Retargeting is an effective way to convert users because it focuses on people who’ve already shown interest in a particular product or service and works best as part of a comprehensive digital strategy.

Turn Blog Posts Into Video

Content rich blog posts are needed to get the attention of search engines, but it’s video marketing that’s increasingly driving new traffic and converting website visitors.  When it’s time to create a new piece of content, are you caught between writing another blog post or producing a video? The truth is, you need both. While in certain

Spring and Summer Networking Events

Spring & Summer Networking Events for Marketing & Communication Professionals

“Pulling a good network together takes effort, sincerity and time.” — Alan Collins Sunny days are here and it’s time to get out there to grow our networks, engage in some professional development activities, and have some fun! We’ve created a list of local organizations providing a number of networking and growth opportunities for marketing and

2019 Social Media Trends

As consumer trends evolve on social media, so too must your social media marketing strategy. If you hope to capture your audience’s attention—and dollars—you need to continually take a fresh look at how your customers and leads utilize each platform. What will be influencing social media users in 2019 and what does it mean for

Live Video Streaming

Easy as 1-2-3: Using Facebook Live to Pump Up Your Video Strategy

These video tips should give you a good jumping off point for getting started with your own Facebook Live strategy. It’s a fantastic way for you to engage audiences in a world where live broadcasts are becoming ever more popular.

Repurpose Content to Expand Your Reach and Get More with Less

Repurposing helps you save time and money by extending your initial content marketing investment. Creatively marketing your content is essential if you want to succeed.