Educate Consumers and Promote Your Business: Launch a Regular Webinar Series

Businesses that never considered webinars an important part of their marketing efforts are realizing that, during a pandemic, they can be a great vehicle for staying ahead of the curve and keeping customers engaged.

Leverage Facebook Live Videos to Help Grow Your Organization

Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.

Essential Tips for Writing Your Marketing Outreach Emails

Social media influencers, video streams, and search engine optimization. They’re all innovative ways to reach customers and broaden your reach. Yet one of the “oldest” and most effective messaging channels should not be forgotten: email. We’ve talked for years about how important email is to your overall digital marketing goals. Is it still a worthwhile

Smith & Harroff Selected as a Finalist for Alexandria Best in Business Awards

We were honored to be nominated and selected as a Finalist for the Alexandria Chamber’s 2019 Best in Business Awards! This is an annual event that recognizes companies setting themselves apart as leaders in the area while providing exemplary services. This year the awards ceremony was held on October 2nd at the Westin Alexandria and was followed by

Five Ways to Encourage Word-of-Mouth Marketing

Nothing builds credibility quite like a word-of-mouth referral. Think about it: Are you more likely to visit a restaurant because a good friend tells you it’s delicious, or because an actor in a television commercial said so? For nonprofits, word of mouth is an invaluable marketing tool. When positive comments about your organization start to

Minimal, Bold and Lots in Between Define 2019’s Design Trends

Staying on top of the latest graphic design trends keeps a brand fresh and relevant while helping it differentiate itself from the competition, all while increasing the bottom line.