Educate Consumers and Promote Your Business: Launch a Regular Webinar Series
Businesses that never considered webinars an important part of their marketing efforts are realizing that, during a pandemic, they can be a great vehicle for staying ahead of the curve and keeping customers engaged.
Leverage Facebook Live Videos to Help Grow Your Organization
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
- Published in Content Marketing, Digital Marketing, Social Media, Video
Essential Tips for Writing Your Marketing Outreach Emails
Social media influencers, video streams, and search engine optimization. They’re all innovative ways to reach customers and broaden your reach. Yet one of the “oldest” and most effective messaging channels should not be forgotten: email. We’ve talked for years about how important email is to your overall digital marketing goals. Is it still a worthwhile
- Published in Email Marketing
Smith & Harroff Selected as a Finalist for Alexandria Best in Business Awards
We were honored to be nominated and selected as a Finalist for the Alexandria Chamber’s 2019 Best in Business Awards! This is an annual event that recognizes companies setting themselves apart as leaders in the area while providing exemplary services. This year the awards ceremony was held on October 2nd at the Westin Alexandria and was followed by
- Published in Inspiration, News
Five Ways to Encourage Word-of-Mouth Marketing
Nothing builds credibility quite like a word-of-mouth referral. Think about it: Are you more likely to visit a restaurant because a good friend tells you it’s delicious, or because an actor in a television commercial said so? For nonprofits, word of mouth is an invaluable marketing tool. When positive comments about your organization start to
- Published in Association Membership, Associations
Staying on top of the latest graphic design trends keeps a brand fresh and relevant while helping it differentiate itself from the competition, all while increasing the bottom line.
- Published in Branding, Design, Digital Marketing, Multimedia