8 of Our Favorite Marketing Blogs

In today’s ever-changing world of marketing, it’s important to keep up to date with new trends, software releases, platform updates, and unknown tips and tricks. While we here at Smith & Harroff are constantly reading new articles and discovering new blogs, we thought we’d share 8 of our favorites! Copyblogger: Copywriting & Blogging Copyblogger provides a lot of useful

Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)

What is your organization’s most valuable asset when it comes to making customers feel valued? Associations may say it’s resources for their members, retailers may say location, tech companies might think it’s their latest product, and many organizations would say it’s their great management team, and dedicated staff. It’s true all of these things are

What is marketing automation? And how can it improve communication?

Marketing automation leverages software and technology to help you seamlessly market across multiple channels, segmenting your audience and targeting them with personalized experiences. It’s an exciting process that is agile, flexible, and scalable, allowing you to manage your marketing operations in a more efficient and cost-effective way. Because today’s consumers get their information from a

The Inbound Marketing Campaign Checklist

Implementing an effective inbound approach can help you convert visitors and leads into customers, and ultimately promoters. If you are thinking about how you can streamline your efforts to reach your target audience, you may want to take a look at our inbound marketing campaign checklist.This checklist will outline the proven steps of running an

Successful Lead Generation Tactics Gleaned from Real-Life Examples

Do you feel like you have successful lead generation tactics in place at your organization? Only 1 in 10 professional marketers describe their lead generation efforts are “highly efficient and effective.” For most organizational leaders, that’s simply not good enough. So, we’ve compiled the 30 greatest lead generation lessons into a guide and you can learn

The Fundamentals of Inbound Marketing

Inbound marketing is a methodology that focuses on attracting customers by providing information that is timely and relevant to prospect needs. Today, people are overwhelmed and constantly feel bombarded with information. The media landscape is overflowing with ads in magazines, TV channels, radio stations, and millions of websites for every interest known to man. Pulling people to your website