52 Digital Marketing Tools & Resources Organized By Category
Hundreds of digital marketing tools are now available to help us develop and implement the best strategies possible. But have you ever tried to make sense of them all? We’ve developed a helpful list so that you can navigate various options available by category.
Industry/Market Research
- First Research – www.firstresearch.com
- IBIS World – ibisworld.com
- Data.gov – www.data.gov
- Market Research – www.marketresearch.com
- eMarketer – www.emarketer.com
- Gartner – www.gartner.com
- Forrester – go.forrester.com
- Hoovers – hoovers.com
- InsideView – insideview.com
Website Traffic Data / Traffic Analysis / Contextual Data
- Comscore – www.comscore.com
- Alexa – alexa.com
- Experian Hitwise – www.experian.com/hitwise
SEO / SEM / Ad Planning
- Google Trends (Ad Planning / Content Planning) – www.google.com/trends
- Quantcast (Ad Planning) – www.quantcast.com
- SEM Rush – www.semrush.com
- SEO PowerSuite – www.link-assistant.com
- Wordstream (SEM Ad Planning) – www.wordstream.com
- Google Keyword Planner (SEM/SEO) – https://ads.google.com/home/tools/keyword-planner
SEO Analysis
- WooRank – woorank.com
- Screaming Frog – www.screamingfrog.co.uk/seo-spider
- Merkle | SEO (Robots Checker) – https://technicalseo.com/seo-tools/robots-txt
- SEO Check Up – seositecheckup.com
- Moz – moz.com
- Site Analyzer – www.site-analyzer.com
Website Performance
- Google Analytics – www.google.com/analytics
- Google Page Speed Analyzer – developers.google.com/speed/pagespeed/insights
- Pingdom (Web Page Speed) – tools.pingdom.com/fpt
Social Media Publishing & Social Media Analytics
- Hootsuite (Pro) – hootsuite.com
- SproutSocial – home.sproutsocial.com
- Buffer – bufferapp.com
- 33 Across – www.33across.com
- BrandWatch – www.brandwatch.com
- SocialReport – www.socialreport.com
- Cyfe – www.cyfe.com
- Sysomos – sysomos.com
- Sprinklr – www.sprinklr.com
Multi-functional Platforms (Tool Suites)
- Hubspot – www.hubspot.com
- Marketo – www.marketo.com
- Infusionsoft – www.infusionsoft.com
- Pardot – www2.pardot.com
- Salesforce Marketing Cloud – www.salesforcemarketingcloud.com
- Adobe Marketing Cloud – www.adobe.com/marketing-cloud.html
Online Advertising & Distribution
- Outbrain – www.outbrain.com
- Taboola – www.taboola.com
- AdRoll – www.adroll.com
- Sizmek (was RocketFuel) – www.sizmek.com
Marketing Lead Capture & Website Visitor Identification
- Leadlander – www.leadlander.com
- InsideView – www.insideview.com
- VisualVisitor – www.visualvisitor.com
Influencer Intelligence & Media Relations
- Meltwater – www.meltwater.com
- Cision – www.cision.com
- Sysomos – sysomos.com