Multimedia Training for Content Marketing Teams

Multimedia training for content marketing teams is essential for keeping your team up-to-date to stay competitive in today’s marketing environment. Today’s environment is such that format diversification and a decentralized content strategy should be at the heart of your efforts to stay relevant, engage your audience, and broaden your reach. These items are essential to educate,

Using LinkedIn to Grow Your Association

If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together. In the U.S. alone there are nearly 130 million LinkedIn users,

Summer Edition: Events & Networking Opportunities for Marketers

“Networking has been cited as the number one unwritten rule of success in business. Who you know really impacts what you know.” ~Sallie Krawcheck, CEO and Co-Founder of Ellevest

52 Digital Marketing Tools & Resources Organized By Category

Hundreds of digital marketing tools are now available to help us develop and implement the best strategies possible. But have you ever tried to make sense of them all? We’ve developed a helpful list so that you can navigate various options available by category. Industry/Market Research  First Research – www.firstresearch.com IBIS World – ibisworld.com Data.gov – www.data.gov Market Research – www.marketresearch.com

Should you implement a hybrid membership model for your association?

When the subject is membership, no association should be happy with the status quo. As the economy continues to improve, the assumption is that people will have the means to join their field’s professional association. But times change, and today’s younger professionals aren’t joining associations at a rate that replenishes retiring members. Associations now face

Monitor Social Media in Just 10 Minutes a Day

Use your time more wisely! Start smart social monitoring immediately. Approximately 46% of online users count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour (Source: HubSpot). Social media provides an excellent opportunity for you to reach out to potential