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Author: Carina May

2023 Events for Marketing & Communication Professionals (Metro-DC)

December 29, 2022 by Carina May
Discover a variety of networking, training, and business events for marketing and communication professionals located in the Metro-DC area. This list is updated the first week (Friday) of each quarter.
  • Published in Networking, Training

Essential Tips for Writing Your Marketing Outreach Emails

October 22, 2022 by Carina May
Social media influencers, video streams, and search engine optimization. They’re all innovative ways to reach customers and broaden your reach. Yet one of the “oldest” and most effective messaging channels should not be forgotten: email. We’ve talked for years about how important email is to your overall digital marketing goals. Is it still a worthwhile
  • Published in Email Marketing

In Charge, In Control, On Point: Getting Where You Need to Be in Crisis Communications

June 24, 2021 by Carina May
Remaining calm and collected in a crisis is hard enough. Even standing before an audience that has a high degree of confidence in you can itself be terrifying. In fact, if public speaking doesn’t terrify you, you’re one of the lucky ones.  New Crisis Communications Training Course Our new course, “In Charge, In Control, On Point:
  • Published in Training

5 Great Reasons to Include Webinars in Your Marketing Strategy

June 25, 2019 by Carina May
Webinars are an effective marketing strategy for providing value, building engagement, influencing the buyer’s journey, and generating new leads.
  • Published in Content Marketing, Digital Marketing, Training, Video, Webinars

How to Develop a Content Marketing Strategy

March 6, 2019 by Carina May
Want to get a leg up on the competition? A solid, smart content marketing strategy is your first step.
  • Published in Content Marketing

Marketing and Branding for Credentialing Organizations

November 9, 2018 by Carina May
Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.
  • Published in Associations, Branding, Content Marketing, Digital Marketing, Email Marketing, Social Media
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Recent Posts

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  • 2023 Events for Marketing & Communication Professionals (Metro-DC)

  • Lessons in Crisis Communications: A 5-Part Audio Series

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