Content rich blog posts are needed to get the attention of search engines, but it’s video marketing that’s increasingly driving new traffic and converting website visitors.
When it’s time to create a new piece of content, are you caught between writing another blog post or producing a video? The truth is, you need both. While in certain situations videos may be better at generating leads, there are other times blog posts are best for accomplishing your content goals like engagement, social shares, and generating and nurturing leads.
If at this point you’re saying, “but I don’t have time to create double the amount of content,” the good news is you don’t have to. Whether you create new blog posts or repurpose older ones, you can use your written content to create shareable videos that hold your viewers’ interest while increasing their retention rate.
Repurposing Blog Posts
You publish terrific blog posts filled with helpful information your audience needs to make the right decisions. You promote them on social media and through email campaigns. But you’re still not getting the return on them you hope for. There are several excellent reasons to repurpose your blog posts into video content.
- Multiple formats can lead to tremendous traffic growth, with even short bumper videos significantly increasing organic traffic.
- Some people prefer reading content that includes links. Others always defer to video. Blogging and video marketing caters to these different learning and engagement styles.
- Not all written content works well in a video format. For example, videos are excellent for tutorials and product releases, but blog posts can be better for sharing educational resources and, of course, boosting SEO.
Three of the most popular tools marketers use to easily turn blog posts into videos include:
Probably the best known, Lumen5 is an AI video production platform that lets you quickly and easily create engaging videos in under 10 minutes. You simply enter in a blog post URL (or copy and paste the content) to start creating a video. You can then upload your own images or choose some from the platform’s library and add your own or on-site royalty free music files. That’s it! The software matches each image with relevant content and, once the video is rendered, it can be uploaded directly to social media.
Another great tool, Adobe Spark also lets you create stunning visual stories in just minutes. The process is like Lumen5’s but includes some nice extras like the ability to add voiceover and use pre-designed templates. The free starter version is robust, but you are limited in certain areas. The paid versions at $10 per month can be well worth the investment when you factor in the results your videos will bring.
This web-based software claims to take you from script to video in seconds, not minutes. Content Samurai combines all the best features of Lumen5 and Adobe Spark and uses an intuitive, easy-to-use interface and step-by-step approach to go from script to video with just a few mouse clicks. You can create your own themes, add your own logos, personalize fonts and colors, and include different background images and textures. There’s no free version, but they do offer a free trial.
Stand Out From the Crowd
Don’t let other brands get out in front of you and dominate the video marketing scene. Using one or more of these tools you can quickly convert your blog posts into videos to be uploaded to your YouTube channel, social media pages, or website. There’s no better way to stand out from the competition while holding your audience’s attention and providing useful information.