Remaining calm and collected in a crisis is hard enough. Even standing before an audience that has a high degree of confidence in you can itself be terrifying. In fact, if public speaking doesn’t terrify you, you’re one of the lucky ones.
New Crisis Communications Training Course
Our new course, “In Charge, In Control, On Point: Getting Where You Need to Be in Crisis Communications,” enables professionals who have in-depth knowledge of their field or industry to address a crisis with a trustworthy, confident response, preserving their reputation … and their organizations.
In addition to teaching crisis communications skills, we will review more basic communication techniques we all should know––how to avoid using too much jargon, how to structure a response to a question, tips on establishing your credibility, and much more.
Who should take this course?
This training is well-suited for busy professionals and particularly for those organizations that simply must have well-trained communicators at the ready. It includes all members of the executive team, as well as your board members. It includes response team professionals from communications, government relations and legal departments, as well as subject matter experts – engineers, technicians, economists, business leaders, academics or others who may respond on your organization’s behalf. In short, this course provides solid preparation for everyone interacting with key external audiences in a crisis.
Course Structure and Time Frame
This virtual course includes six learning modules, with each released weekly over six weeks. These include videos, presentations, downloadable tools, reading assignments and skill-building exercises. Three live group sessions will also allow you to practice interview techniques in front of an audience in a safe, constructive environment with virtual simulations.
Our seasoned instructors draw on their own extensive experience to equip you with the essential tools you’ll need to respond credibly and effectively to a crisis. This six-module course addresses the following items and the module descriptions are outlined below:
- The Value of a Competent, Credible Response
- How to Establish Credibility
- The Best, Studied Approaches for Spokespeople
- How to Tame Your Nerves
- What You Need to Know About Both Traditional Media and Social Media
- How to Build and Strengthen Your Response Team
Module 1: Why is crisis communications so important? How you respond to a crisis can affect your organizations for years to come.
Module 2: Who are you going to believe? Are you taking the right steps to ensure you’re credible?
Module 3: Telling your story: A deeper dive into techniques that work. How you frame your message is critical. So too is how you provide details about what’s happened.
Module 4: How to stay calm … when you’d rather be hit by a truck than speak before an audience. Controlling your nerves can help you convey your messages with confidence.
Module 5: Today’s media: the power of social. Social media is a critical tool in crisis response today. Do you know how to use it effectively?
Module 6: The crisis is here … are you ready? A strong response team from top to bottom can make or break your response.
Learn More & Register
To learn more and to register, visit: