Effective Communications: Preparing for a Crisis

In times of crisis, we’ve seen the best step up when it matters most. Their outreach to the media and other key audiences establishes strong bonds of trust. Their message reinforces their organization’s credibility and reputation. But we’ve also seen the ill-prepared lose credibility – even jobs – with one casual slip of the tongue.

The Nuclear Workforce Gap: Dealing with the Impending Silver Tsunami

In two to four years, fully half of the workforce in the nuclear utility and radioactive waste management fields will be at retirement age. This “silver tsunami” will hit this industry hard.

NASA

Space Exploration and Nuclear Technology

Few people think about or appreciate the extent to which we benefit from nuclear technology. Clean electricity, medical diagnostics and treatments, food safety and space exploration.

Power Lines

Let’s Keep Our Nuclear Promises Realistic

Communications from the nuclear industry seems to be increasingly focused on new technology as a path forward. That is fine, even though the many benefits of existing clean air nuclear energy technology should not be forgotten.

Multi-channel Advocacy Advertising in Washington, DC

Take advantage of the surround sound, multiplier effect by advertising across many media platforms utilizing a multi-channel strategy. While digital advertising has seen explosive growth in recent years, it is still important to implement an advertising campaign in a well-rounded manner.

City Lights

Nuclear Energy, Seeing the Light

The law firm Hogan Lovells hosted a book launch and panel discussion for Ambassador Thomas Graham on November 6. His book, “Seeing the Light, The Case for Nuclear Power in the 21st Century,” is a good read and an important effort.