“Just the Facts Ma’am”

Jack Webb, the no-nonsense cop on TV’s long-running show Dragnet, created the character Joe Friday and memorable lines such as “Just the facts ma’am.” Joe Friday wasn’t interested in opinion or conjecture; he needed the facts to solve the crime. When and how a communicator uses information – data, research, statistics, etc. – is not simple.

Short is Beautiful

“Small is Beautiful” became a catch-phrase for environmentalists in the 1970s, made popular by the influential book Small is Beautiful: A Study of Economics As If People Mattered, written by E.F. Schumacher. When it comes to effective communications in 2021 and beyond, I think “short is beautiful” is a must technique for communicators.
Media Interview

Effective Communications: Preparing for a Crisis

In times of crisis, we’ve seen the best step up when it matters most. Their outreach to the media and other key audiences establishes strong bonds of trust.

The Nuclear Workforce Gap: Dealing with the Impending Silver Tsunami

In two to four years, fully half of the workforce in the nuclear utility and radioactive waste management fields will be at retirement age. This “silver tsunami” will hit this industry hard.
NASA

Space Exploration and Nuclear Technology

Few people think about or appreciate the extent to which we benefit from nuclear technology. Clean electricity, medical diagnostics and treatments, food safety and space exploration.
Power Lines

Let’s Keep Our Nuclear Promises Realistic

Communications from the nuclear industry seems to be increasingly focused on new technology as a path forward. That is fine, even though the many benefits of existing clean air nuclear energy technology should not be forgotten.