Associations now face an interesting challenge – how to entice the millennials who now make up the largest workforce age group to make an association investment. Many see it as an opportunity to introduce a hybrid membership model to accomplish just that.
The holiday season is just about upon us and it’s the perfect time to think about building connections during this jolly time of year! There are many advantages to expanding your professional network.
Knowing who your audience is, understanding what they need, creating content that offers valuable solutions, and adapting to network and channel changes are all keys to a successful content marketing strategy.
Email marketing is still one of the most effective ways to both connect and build long-term relationships with existing and prospective customers. That’s why building successful email marketing campaigns has never been more important.