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Author: Smith & Harroff

The Rise of Social Selling and Why It’s Important for Your Marketing Strategy

January 10, 2017 by Smith & Harroff
Selling has always been social, but today social selling operates at a speed and level no one could have imagined just a few years back.
  • Published in Digital Marketing

What is marketing automation? And how can it improve communication?

October 2, 2016 by Smith & Harroff
Marketing automation leverages software and technology to help you seamlessly market across multiple channels, segmenting your audience and targeting them with personalized experiences.
  • Published in Digital Marketing, Inbound Marketing

The Inbound Marketing Campaign Checklist

September 7, 2016 by Smith & Harroff
Implementing an effective inbound approach can help you convert visitors and leads into customers, and ultimately promoters.
  • Published in Inbound Marketing

Successful Lead Generation Tactics Gleaned from Real-Life Examples

August 10, 2016 by Smith & Harroff
We’ve compiled the 30 greatest lead generation lessons into a guide and you can learn the secrets of how companies like HubSpot generate over 70,000 leads per month.
  • Published in Digital Marketing, Inbound Marketing, Lead Generation

New Websites and PR Campaigns Recently Launched

June 6, 2016 by Smith & Harroff
Smith & Harroff recently launched new websites for Experior Group, Inc. and Celero Strategies.
  • Published in Branding, Design

Content Marketing Trends

June 6, 2016 by Smith & Harroff
Not so long ago the digital marketing world was dominated by websites competing to produce the highest volume of content. Today, the focus is on creating quality content that is, first and foremost, of real value to a brand’s target audience.
  • Published in Content Marketing
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Recent Posts

  • Events for Marketing & Communication Professionals (Metro-DC)

  • Events With Afterlives: Creating Experiences that Outlive the Agenda

  • People, Platform, and Purpose: Launching a Fundraising Initiative That Connects

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