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  • Behind the Bullseye Podcast: Episode 1

Behind the Bullseye Podcast: Episode 1

Smith & Harroff
January 9, 2022 / Published in Behind the Bullseye, Podcasts

Behind the Bullseye Podcast: Episode 1

Fukushima: Leading an Industry Response

Joining us on this episode is Scott Peterson, senior vice president of the National Rural Electric Cooperative Association. Scott talks to us about his experience when he was in another role – as senior vice president at the Nuclear Energy Institute. We discuss one of the greatest nuclear accidents in history. It occurred about ten years ago at the Fukushima Daaichi plant in Japan, an event caused by a massive tsunami, created by a devastating earthquake. The earthquake left as many as 20,000 people dead and displaced about half a million. And the earthquake and tsunami crippled three reactors at the Fukushima Daiichi station. Scott led the response by the Nuclear Energy Institute.


Behind the Bullseye is a podcast is about navigating challenges and communicating effectively during difficult situations when your organization’s credibility and reputation – even its very future – are on the line. Few of us welcome a trial by fire. But here you can learn from those who have communicated when the stakes are highest. Hear from those who’ve done it the right way, and from those who did it the wrong way. These are practitioners who’ve indeed been behind the bullseye. We trust that their insights, tips, and counsel will help you prepare now for that day we hope we avoid – when you yourself are behind the bullseye.

What you can read next

Lessons in Crisis Communications: A 5-Part Audio Series
Behind the Bullseye: Podcast Episode 4
Behind the Bullseye: Podcast Episode 5

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