A Political Speechwriter’s Take
On this episode, we are joined by Robert Lehrman, a published novelist and journalist and former White House speechwriter. He served as chief speechwriter for Vice President Al Gore and for the Democratic National Committee, and he has written for politicians, celebrities and chief executive officers, both in normal times and in times of crisis. He is the co-author with Eric Shnure of “The Political Speechwriter’s Companion.” In this interview for Behind the Bullseye, he shares his own experience and talks about what both speechwriter and speaker must consider to be ready for a crisis, as well as the tone and technique for your remarks in a crisis.
Behind the Bullseye is a podcast is about navigating challenges and communicating effectively during difficult situations when your organization’s credibility and reputation – even its very future – are on the line. Few of us welcome a trial by fire. But here you can learn from those who have communicated when the stakes are highest. Hear from those who’ve done it the right way, and from those who did it the wrong way. These are practitioners who’ve indeed been behind the bullseye. We trust that their insights, tips, and counsel will help you prepare now for that day we hope we avoid – when you yourself are behind the bullseye.