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Category: Content Marketing

Content Marketing Trends

June 6, 2016 by Smith & Harroff

Not so long ago the digital marketing world was dominated by websites competing to produce the highest volume of content. Today, the focus is on creating quality content that is, first and foremost, of real value to a brand’s target audience.

  • Published in Content Marketing

The Convergence of Influencer and Content Marketing

May 6, 2016 by Smith & Harroff

Find the right influencers to partner with and you’ll soon find that it’s time well spent in extending your content strategy for greater impact and increased brand awareness.

  • Published in Content Marketing, Influencer Marketing
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