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Author: Smith & Harroff

The Crisis Communicator and the Power of Empathy

January 22, 2022 by Smith & Harroff
A real crisis introduces stresses few can fully anticipate. You may do some things well. And other things not as well. If nothing else, you can anticipate and learn from the things those in the crosshairs have done well.
  • Published in Crisis Communications, Training

Behind the Bullseye: Episode 2

January 18, 2022 by Smith & Harroff
On this episode, we are joined by Robert Lehrman, a published novelist and journalist and former White House speechwriter. He served as chief speechwriter for Vice President Al Gore and for the Democratic National Committee, and he has written for politicians, celebrities and chief executive officers, both in normal times and in times of crisis.
  • Published in Behind the Bullseye, Podcasts

Behind the Bullseye: Episode 1

January 9, 2022 by Smith & Harroff
Joining us on this episode is Scott Peterson, senior vice president of the National Rural Electric Cooperative Association. Scott talks to us about his experience when he was in another role – as senior vice president at the Nuclear Energy Institute.
  • Published in Behind the Bullseye, Podcasts

2022 Events for Marketing & Communication Professionals (Metro-DC)

January 1, 2022 by Smith & Harroff
"Courage starts with showing up and letting ourselves be seen." ~Brene Brown
  • Published in Networking (archived)

Leverage Facebook Live Videos to Help Grow Your Organization

October 1, 2021 by Smith & Harroff
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
  • Published in Content Marketing, Digital Marketing, Social Media, Video

Know What’s Key to Story Placement

September 16, 2021 by Smith & Harroff
Q: In your experience, what are the most important tactics you’ve applied to get articles placed in various media publications?
  • Published in Media Relations
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Recent Posts

  • Events for Marketing & Communication Professionals (Metro-DC)

  • Events With Afterlives: Creating Experiences that Outlive the Agenda

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