Associations now face an interesting challenge – how to entice the millennials who now make up the largest workforce age group to make an association investment. Many see it as an opportunity to introduce a hybrid membership model to accomplish just that.
The holiday season is just about upon us and it’s the perfect time to think about building connections during this jolly time of year! There are many advantages to expanding your professional network.
Knowing who your audience is, understanding what they need, creating content that offers valuable solutions, and adapting to network and channel changes are all keys to a successful content marketing strategy.
Customer relationship management makes your business more efficient and increases revenue. If you want to compete in a multi-channel customer environment, a CRM system will allow you capture your customers’ interest so you can better market and sell to them.