The Crisis Communicator and the Power of Empathy
January 22, 2022
by Smith & Harroff
A real crisis introduces stresses few can fully anticipate. You may do some things well. And other things not as well. If nothing else, you can anticipate and learn from the things those in the crosshairs have done well.
- Published in Crisis Communications, Training
Behind the Bullseye: Episode 2
January 18, 2022
by Smith & Harroff
On this episode, we are joined by Robert Lehrman, a published novelist and journalist and former White House speechwriter. He served as chief speechwriter for Vice President Al Gore and for the Democratic National Committee, and he has written for politicians, celebrities and chief executive officers, both in normal times and in times of crisis.
- Published in Behind the Bullseye, Podcasts
Behind the Bullseye: Episode 1
January 9, 2022
by Smith & Harroff
Joining us on this episode is Scott Peterson, senior vice president of the National Rural Electric Cooperative Association. Scott talks to us about his experience when he was in another role – as senior vice president at the Nuclear Energy Institute.
- Published in Behind the Bullseye, Podcasts
2022 Events for Marketing & Communication Professionals (Metro-DC)
January 1, 2022
by Smith & Harroff
"Courage starts with showing up and letting ourselves be seen." ~Brene Brown
- Published in Networking (archived)
Leverage Facebook Live Videos to Help Grow Your Organization
October 1, 2021
by Smith & Harroff
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
- Published in Content Marketing, Digital Marketing, Social Media, Video
Know What’s Key to Story Placement
September 16, 2021
by Smith & Harroff
Q: In your experience, what are the most important tactics you’ve applied to get articles placed in various media publications?
- Published in Media Relations






