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Author: Smith & Harroff

Smith & Harroff Selected as a Finalist for Alexandria Best in Business Awards

October 4, 2019 by Smith & Harroff
We were honored to be nominated and selected as a Finalist for the Alexandria Chamber’s 2019 Best in Business Awards! This is an annual event that recognizes companies setting themselves apart as leaders in the area while providing exemplary services. This year the awards ceremony was held on October 2nd at the Westin Alexandria and was followed by
  • Published in Inspiration, News

Five Ways to Encourage Word-of-Mouth Marketing

August 8, 2019 by Smith & Harroff
Nothing builds credibility quite like a word-of-mouth referral. Think about it: Are you more likely to visit a restaurant because a good friend tells you it’s delicious, or because an actor in a television commercial said so? For nonprofits, word of mouth is an invaluable marketing tool. When positive comments about your organization start to
  • Published in Association Membership, Associations

Minimal, Bold and Lots in Between Define 2019’s Design Trends

June 19, 2019 by Smith & Harroff
Staying on top of the latest graphic design trends keeps a brand fresh and relevant while helping it differentiate itself from the competition, all while increasing the bottom line.
  • Published in Branding, Design, Digital Marketing, Multimedia

Turn Blog Posts Into Video

May 28, 2019 by Smith & Harroff
Whether you create new blog posts or repurpose older ones, you can use your written content to create shareable videos to capture your viewers’ interest.
  • Published in Content Marketing, Digital Marketing, Video
Spring and Summer Networking Events

Spring & Summer Networking Events for Marketing & Communication Professionals

April 8, 2019 by Smith & Harroff
"Pulling a good network together takes effort, sincerity and time." ~Alan Collins
  • Published in Networking (archived)

2019 Social Media Trends

March 13, 2019 by Smith & Harroff
As consumer trends evolve on social media, so too must your social media marketing strategy. If you hope to capture your audience’s attention—and dollars—you need to continually take a fresh look at how your customers and leads utilize each platform.
  • Published in Digital Marketing, Social Media
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Recent Posts

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  • Events With Afterlives: Creating Experiences that Outlive the Agenda

  • People, Platform, and Purpose: Launching a Fundraising Initiative That Connects

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