Navigating the prospect-to-member journey requires a solid understanding of the intricate stages that individuals navigate before fully committing to membership. The decision to join an organization is not a mere transaction; it’s a choice that is driven by value and must be effectively communicated by the organization. This requires planning, goal-setting and accountability metrics related
Businesses that never considered webinars an important part of their marketing efforts are realizing that, during a pandemic, they can be a great vehicle for staying ahead of the curve and keeping customers engaged.
We’ve all heard people say that Content is King… probably more times than we’d care to count. While this may be true, content alone isn’t enough to bring you success. We might as well be doing nothing when we create content without a purpose, direction, or goals. That’s why developing a content strategy for your online
Ambassadors play a pivotal role for associations and nonprofits by serving as passionate, well-informed advocates for your cause. They are individuals who deeply care about your organization's mission and are dedicated to having a positive impact on their communities or in their field.
This page lists a variety of networking, training, business, and educational events in the Metro-DC area with an emphasis on health and wellness. This list is curated with marketing and communication professionals in mind and is updated the first week (Friday) of each quarter. 👍 Smith & Harroff will be attending events marked with 👍