"Courage starts with showing up and letting ourselves be seen." ~Brene Brown...
Jack Webb, the no-nonsense cop on TV’s long-running show Dragnet, created the character Joe Friday and memorable lines such as “Just the facts ma’am.” Joe Friday wasn’t interested in opinion or conjecture; he needed the facts to solve the crime. When and how a communicator uses information – data, research, statistics, etc. – is not simple.
- Published in Crisis Communications, Rick's Tips, Training
“Small is Beautiful” became a catch-phrase for environmentalists in the 1970s, made popular by the influential book Small is Beautiful: A Study of Economics As If People Mattered, written by E.F. Schumacher. When it comes to effective communications in 2021 and beyond, I think “short is beautiful” is a must technique for communicators.
- Published in Crisis Communications, Rick's Tips, Training
We are thrilled to be a part of this exciting Alexandria Chamber of Commerce (The Chamber ALX) project! Fall is here and fireplace weather is coming soon. What better way to spend an evening indoors with family and friends than playing board games?
- Published in Branding
Q: In your experience, what are the most important tactics you’ve applied to get articles placed in various media publications?
- Published in Media Relations
Businesses that never considered webinars an important part of their marketing efforts are realizing that, during a pandemic, they can be a great vehicle for staying ahead of the curve and keeping customers engaged.
Remaining calm and collected in a crisis is hard enough. Even standing before an audience that has a high degree of confidence in you can itself be terrifying. In fact, if public speaking doesn’t terrify you, you’re one of the lucky ones. New Crisis Communications Training Course Our new course, “In Charge, In Control, On Point:
- Published in Training
Social media influencers, video streams, and search engine optimization. They’re all innovative ways to reach customers and broaden your reach. Yet one of the “oldest” and most effective messaging channels should not be forgotten: email. We’ve talked for years about how important email is to your overall digital marketing goals. Is it still a worthwhile
- Published in Email Marketing
In times of crisis, we’ve seen the best step up when it matters most. Their outreach to the media and other key audiences establishes strong bonds of trust.
- Published in Crisis Communications, Training
We were honored to be nominated and selected as a Finalist for the Alexandria Chamber’s 2019 Best in Business Awards! This is an annual event that recognizes companies setting themselves apart as leaders in the area while providing exemplary services. This year the awards ceremony was held on October 2nd at the Westin Alexandria and was followed by
- Published in Inspiration, News
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