Discover a variety of networking, training, and business events for marketing and communication...
Cultivating Connection: Strategies for Member Engagement
June 24, 2024
Member engagement is the cornerstone of any thriving association. It’s not enough to simply attract new members; keeping them engaged, active, and invested in your mission is essential for long-term success.
- Published in Associations
When you combine emotional narratives with solid data, you can amplify their impact, making your efforts even more compelling and credible.
- Published in Content Marketing
It Takes Time, Effort, and Consistency to Grow a Community
April 18, 2024
Building relationships and cultivating genuine connections takes time and effort—it's not about just one email, one phone call, one social media post, or one event. It's about the dozens of touch-points that come together to form a bond.
- Published in Content Marketing, Digital Marketing
Stories are emotional bridges that connect your organization with your audience, and can elicit a range of emotions from excitement and energy, to empathy and compassion. Stories foster a genuine connection. They have the power to transport people into the world you are striving to change, making them feel like integral parts of the narrative.
- Published in Branding
Interest to Devotion –> Prospect to Member
November 22, 2023
Navigating the prospect-to-member journey requires a solid understanding of the intricate stages that individuals navigate before fully committing to membership. The decision to join an organization is not a mere transaction; it’s a choice that is driven by value and must be effectively communicated by the organization. This requires planning, goal-setting and accountability metrics related
- Published in Associations, Lead Generation
Educate Stakeholders and Promote Your Organization: Launch a Regular Webinar Series
September 22, 2023
Businesses that never considered webinars an important part of their marketing efforts are realizing that, during a pandemic, they can be a great vehicle for staying ahead of the curve and keeping customers engaged.
