On this episode, we are joined by Robert Lehrman, a published novelist and journalist and former White House speechwriter.
Joining us on this episode is Scott Peterson, senior vice president of the National Rural Electric Cooperative Association. Scott talks to us about his experience when he was in another role – as senior vice president at the Nuclear Energy Institute.
Jack Webb, the no-nonsense cop on TV’s long-running show Dragnet, created the character Joe Friday and memorable lines such as “Just the facts ma’am.” Joe Friday wasn’t interested in opinion or conjecture; he needed the facts to solve the crime. When and how a communicator uses information – data, research, statistics, etc. – is not simple.

Short is Beautiful

“Small is Beautiful” became a catch-phrase for environmentalists in the 1970s, made popular by the influential book Small is Beautiful: A Study of Economics As If People Mattered, written by E.F. Schumacher. When it comes to effective communications in 2021 and beyond, I think “short is beautiful” is a must technique for communicators.
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
Q: In your experience, what are the most important tactics you’ve applied to get articles placed in various media publications?

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