As a nonprofit association, engaging and growing your membership base is essential to achieving...
Behind the Bullseye Podcast: Episode 2
January 18, 2022
On this episode, we are joined by Robert Lehrman, a published novelist and journalist and former White House speechwriter.
- Published in Behind the Bullseye, Podcasts
Behind the Bullseye Podcast: Episode 1
January 9, 2022
Joining us on this episode is Scott Peterson, senior vice president of the National Rural Electric Cooperative Association. Scott talks to us about his experience when he was in another role – as senior vice president at the Nuclear Energy Institute.
- Published in Behind the Bullseye, Podcasts
“Just the Facts Ma’am”
December 15, 2021
Jack Webb, the no-nonsense cop on TV’s long-running show Dragnet, created the character Joe Friday and memorable lines such as “Just the facts ma’am.” Joe Friday wasn’t interested in opinion or conjecture; he needed the facts to solve the crime. When and how a communicator uses information – data, research, statistics, etc. – is not simple.
- Published in Crisis Communications, Rick's Tips, Training
Short is Beautiful
November 12, 2021
“Small is Beautiful” became a catch-phrase for environmentalists in the 1970s, made popular by the influential book Small is Beautiful: A Study of Economics As If People Mattered, written by E.F. Schumacher. When it comes to effective communications in 2021 and beyond, I think “short is beautiful” is a must technique for communicators.
- Published in Crisis Communications, Rick's Tips, Training
Leverage Facebook Live Videos to Help Grow Your Organization
October 1, 2021
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
- Published in Content Marketing, Digital Marketing, Social Media, Video
Know What’s Key to Story Placement
September 16, 2021
Q: In your experience, what are the most important tactics you’ve applied to get articles placed in various media publications?
- Published in Media Relations
