Building relationships and cultivating genuine connections takes time and effort—it's not about...
Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)
May 7, 2017
Customer relationship management makes your business more efficient and increases revenue. If you want to compete in a multi-channel customer environment, a CRM system will allow you capture your customers’ interest so you can better market and sell to them.
- Published in CRM, Digital Marketing, Inbound Marketing
The 12 Brand Archetypes: Which One Are You?
March 7, 2017
Branding is an art – but it’s also a science grounded in psychological research that shows brands can embrace inherent traits to attract new audiences and build customer loyalty.
- Published in Branding
Selling has always been social, but today social selling operates at a speed and level no one could have imagined just a few years back.
- Published in Digital Marketing
Marketing automation leverages software and technology to help you seamlessly market across multiple channels, segmenting your audience and targeting them with personalized experiences.
- Published in Digital Marketing, Inbound Marketing
The Inbound Marketing Campaign Checklist
September 7, 2016
Implementing an effective inbound approach can help you convert visitors and leads into customers, and ultimately promoters.
- Published in Inbound Marketing
We’ve compiled the 30 greatest lead generation lessons into a guide and you can learn the secrets of how companies like HubSpot generate over 70,000 leads per month.
- Published in Digital Marketing, Inbound Marketing, Lead Generation
