Not so long ago the digital marketing world was dominated by websites competing to produce the highest volume of content. Today, the focus is on creating quality content that is, first and foremost, of real value to a brand’s target audience.
Find the right influencers to partner with and you’ll soon find that it’s time well spent in extending your content strategy for greater impact and increased brand awareness.
Smith & Harroff developed and recently launched an advertising campaign for the Nuclear Energy Institute to emphasize that with nuclear energy, we can have both reliable power and clean air.