Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)
May 7, 2017
by Smith & Harroff
Customer relationship management makes your business more efficient and increases revenue. If you want to compete in a multi-channel customer environment, a CRM system will allow you capture your customers’ interest so you can better market and sell to them.
- Published in CRM, Digital Marketing, Inbound Marketing
The Rise of Social Selling and Why It’s Important for Your Marketing Strategy
January 10, 2017
by Smith & Harroff
Selling has always been social, but today social selling operates at a speed and level no one could have imagined just a few years back.
- Published in Digital Marketing
What is marketing automation? And how can it improve communication?
October 2, 2016
by Smith & Harroff
Marketing automation leverages software and technology to help you seamlessly market across multiple channels, segmenting your audience and targeting them with personalized experiences.
- Published in Digital Marketing, Inbound Marketing
Successful Lead Generation Tactics Gleaned from Real-Life Examples
August 10, 2016
by Smith & Harroff
We’ve compiled the 30 greatest lead generation lessons into a guide and you can learn the secrets of how companies like HubSpot generate over 70,000 leads per month.
- Published in Digital Marketing, Inbound Marketing, Lead Generation
New Ad Campaign Developed by Smith & Harroff and Recently Launched for the Nuclear Energy Institute
May 6, 2016
by Smith & Harroff
Smith & Harroff developed and recently launched an advertising campaign for the Nuclear Energy Institute to emphasize that with nuclear energy, we can have both reliable power and clean air.
- Published in Branding, Design, Digital Marketing