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Category: Digital Marketing

2019 Social Media Trends

by Smith & Harroff

As consumer trends evolve on social media, so too must your social media marketing strategy. If you hope to capture your audience’s attention—and dollars—you need to continually take a fresh look at how your customers and leads utilize each platform.

  • Published in Digital Marketing, Social Media
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Easy as 1-2-3: Using Facebook Live to Pump Up Your Video Strategy

by Smith & Harroff

These video tips should give you a good jumping off point for getting started with your own Facebook Live strategy. It’s a fantastic way for you to engage audiences in a world where live broadcasts are becoming ever more popular.

  • Published in Content Marketing, Digital Marketing, Social Media, Video

8 of Our Favorite Marketing Blogs

by Smith & Harroff

In today’s ever-changing world of marketing, it’s important to keep up to date with new trends, software releases, platform updates, and unknown tips and tricks. Here are a few of our favorite blogs!

  • Published in Content Marketing, Design, Digital Marketing, Inbound Marketing

Marketing and Branding for Credentialing Organizations

by Carina May

Learn about how we have worked with CAMICB over the last several years to develop a strategic marketing and branding program that delivers consistent messaging and consistent impact across a broad range of platforms.

  • Published in Associations, Branding, Content Marketing, Digital Marketing, Email Marketing, Social Media

52 Digital Marketing Tools & Resources Organized By Category

by Carina May

Hundreds of digital marketing tools are now available to help us develop and implement the best strategies possible. This helpful list can help you can navigate various digital marketing tools available by category.

  • Published in Digital Marketing

Using LinkedIn to Grow Your Association

by Smith & Harroff

If you’re interested in growing your association – and increasing membership engagement – LinkedIn is a powerful tool that offers effective ways for you to not only highlight your association’s mission, but also help other professionals find information, establish relationships, and do business together.

  • Published in Association Membership, Digital Marketing, Social Media
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