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Category: Digital Marketing

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Use Live Video to Enhance Your Marketing Strategy

August 22, 2018 by Smith & Harroff

Leveraging live video to make connections, host events, and engage with influencers is an excellent way to promote your organization, engage stakeholders, and gain new members.

  • Published in Digital Marketing, Video

3 Types of Interactive Content to Enhance Your Marketing Campaigns

June 24, 2018 by Smith & Harroff

If you’re willing to invest the time and resources into a marketing plan that includes interactive approaches, your brand will stand out and reap the benefits.

  • Published in Content Marketing, Digital Marketing

Big Data Impact on Making Informed Marketing Decisions

April 12, 2018 by Smith & Harroff

As data-driven marketing strategies continue to grow in number, the brands that adopt and embrace a data-centric approach stand to gain the greatest rewards.

  • Published in Digital Marketing

Tips for Aligning Your Content Strategy with Mobile-First Consumers

March 6, 2018 by Smith & Harroff

Whether you call it mobile-first marketing, or content marketing on mobile, your ideal content strategy for mobile is all about understanding your audience and using insights to design a customer experience that is enjoyable and relatable.

  • Published in Content Marketing, Digital Marketing, Mobile First Consumers

How Content Marketing Helps Associations Connect with Target Audiences

August 26, 2017 by Smith & Harroff

Knowing who your audience is, understanding what they need, creating content that offers valuable solutions, and adapting to network and channel changes are all keys to a successful content marketing strategy.

  • Published in Content Marketing, Digital Marketing

Personalization Builds Connections: What You Should Know About Customer Relationship Management (CRM)

May 7, 2017 by Smith & Harroff

Customer relationship management makes your business more efficient and increases revenue. If you want to compete in a multi-channel customer environment, a CRM system will allow you capture your customers’ interest so you can better market and sell to them.

  • Published in CRM, Digital Marketing, Inbound Marketing
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