Stories are emotional bridges that connect your organization with your audience, and can elicit...
The Crisis Communicator and the Power of Empathy
January 22, 2022
A real crisis introduces stresses few can fully anticipate. You may do some things well. And other things not as well. If nothing else, you can anticipate and learn from the things those in the crosshairs have done well.
- Published in Crisis Communications, Training
Behind the Bullseye: Episode 2
January 18, 2022
On this episode, we are joined by Robert Lehrman, a published novelist and journalist and former White House speechwriter. He served as chief speechwriter for Vice President Al Gore and for the Democratic National Committee, and he has written for politicians, celebrities and chief executive officers, both in normal times and in times of crisis.
- Published in Behind the Bullseye, Podcasts
Behind the Bullseye: Episode 1
January 9, 2022
Joining us on this episode is Scott Peterson, senior vice president of the National Rural Electric Cooperative Association. Scott talks to us about his experience when he was in another role – as senior vice president at the Nuclear Energy Institute.
- Published in Behind the Bullseye, Podcasts
“Just the Facts Ma’am”
December 15, 2021
Jack Webb, the no-nonsense cop on TV’s long-running show Dragnet, created the character Joe Friday and memorable lines such as “Just the facts ma’am.” Joe Friday wasn’t interested in opinion or conjecture; he needed the facts to solve the crime. When and how a communicator uses information – data, research, statistics, etc. – is not simple.
- Published in Crisis Communications, Rick's Tips, Training
Short is Beautiful
November 12, 2021
“Small is Beautiful” became a catch-phrase for environmentalists in the 1970s, made popular by the influential book Small is Beautiful: A Study of Economics As If People Mattered, written by E.F. Schumacher. When it comes to effective communications in 2021 and beyond, I think “short is beautiful” is a must technique for communicators.
- Published in Crisis Communications, Rick's Tips, Training
Leverage Facebook Live Videos to Help Grow Your Organization
October 1, 2021
Are you using Facebook Live yet? If not, why not? In the four and a half years since Facebook launched Facebook Live, the use of the platform’s streaming video service has exploded. In 2018, the number of Facebook Live broadcasts reached 3.5 billion and produced six times as many interactions as traditional videos.
- Published in Content Marketing, Digital Marketing, Social Media, Video
