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Summer Event Schedule

“Networking has been cited as the number one unwritten rule of success in business. Who you know really impacts what you know.” ~Sallie Krawcheck, CEO and Co-Founder of Ellevest

Take advantage of the surround sound, multiplier effect by advertising across many media platforms utilizing a multi-channel strategy. While digital advertising has seen explosive growth in recent years, it is still important to implement an advertising campaign in a well-rounded manner.

As data-driven marketing strategies continue to grow in number, the brands that adopt and embrace a data-centric approach stand to gain the greatest rewards.

In this guide, you’ll learn how organizations benefit from using a CRM, what questions to ask when looking into tools, and the features to look for in a solution.

Whether you call it mobile-first marketing, or content marketing on mobile, your ideal content strategy for mobile is all about understanding your audience and using insights to design a customer experience that is enjoyable and relatable.

membership model

Creative associations are combating the changing landscape and widespread skepticism with hybrid membership models. These models build upon the standard format and include additional options which reflect the needs of a full range of membership.

Associations now face an interesting challenge – how to entice the millennials who now make up the largest workforce age group to make an association investment. Many see it as an opportunity to introduce a hybrid membership model to accomplish just that.

City Lights

The law firm Hogan Lovells hosted a book launch and panel discussion for Ambassador Thomas Graham on November 6. His book, “Seeing the Light, The Case for Nuclear Power in the 21st Century,” is a good read and an important effort.

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