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Whether you call it mobile-first marketing, or content marketing on mobile, your ideal content strategy for mobile is all about understanding your audience and using insights to design a customer experience that is enjoyable and relatable.

membership model

Creative associations are combating the changing landscape and widespread skepticism with hybrid membership models. These models build upon the standard format and include additional options which reflect the needs of a full range of membership.

Associations now face an interesting challenge – how to entice the millennials who now make up the largest workforce age group to make an association investment. Many see it as an opportunity to introduce a hybrid membership model to accomplish just that.

City Lights

The law firm Hogan Lovells hosted a book launch and panel discussion for Ambassador Thomas Graham on November 6. His book, “Seeing the Light, The Case for Nuclear Power in the 21st Century,” is a good read and an important effort.

A group of people at a networking event

The holiday season is just about upon us and it’s the perfect time to think about building connections during this jolly time of year! There are many advantages to expanding your professional network.

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